BBA Courses
Semester I (2009/2010)
MKT1003 Marketing
MKT2401 Asian Markets & Marketing Management
MKT2411 Retail Entrepreneurship
MKT2412 Global Marketing
MKT2413 Marketing Research
MKT3402 Consumer Behavior
MKT3412 Services Marketing
MKT3416 Business-to-Business Marketing
MKT3418 Product & Brand Management
MKT3420 Promotional Management
MKT4411 Marketing Strategy
MKT4412 Marketing Theory & Research
MKT4415B SIM: Advanced Marketing Management: Cases & Simulations
TR2201 Entrepreneurial Marketing
TR3001 New Product Development
Semester II (2009/2010)
MKT3413 SME Marketing Strategy
MKT3417 Customer Asset Management
MKT3513 Game Theory & Strategic Analysis
TR2201 Entrepreneurial Marketing TR3001 New Product Development