Ho Teck Hua, Li, S. Park S-E, and Shen, M., “Customer Influence Value and Purchase Acceleration in New Product Diffusion,” Marketing Science, 2012 (Forthcoming)
Zhang Meng and Li Xiuping, “From Physical Weight to Psychological Significance: The Contribution of Semantic Activations Underlying the Effects of Carrying Weight on the Judgment of Importance,” Journal of Consumer Research, 2012 (Forthcoming)
Hung, Iris W. and Anirban Mukhopadhyay, “Lenses of the Heart: How Actors’ Vs. Observers’ Perspectives Influence Emotional Experiences,” Journal of Consumer Research, 2012 (Forthcoming)
Pham, Michel T., Iris W. Hung, Gerald J. Gorn, “Relaxation increases Monetary Valuations,” Journal of Marketing Research, 2012 (Forthcoming)
Dan King and Chris Janiszewski, “Affect-Gating: How the Affective System Gates Perception,” Journal of Consumer Research, 2011 (Forthcoming)
Chintagunta, Pradeep K., Junhong Chu and Javier Cebollada, “Quantifying Transaction Costs in Online/Offline Grocery Channel Choice,” Marketing Science, 2011 (Forthcoming)
Li Xiuping, Qiang (Steven) Lu, and Rohan Miller, “Self Medication and Pleasure as Dichotomous Underlying Behavioural Disorders,” Journal of Business Research, 2012 (Accepted)
Krishnan, T V, P B Seetharaman and D Vakratsas, "The multiple roles of Interpersonal Communication in New Product Growth,” International Journal of Research in Marketing, 2011 (conditionally accepted)
Tan Soo Jiuan and Tambyah Siok Kuan, “Generalized Trust and Trust in Institutions in Confucian Asia,” Social Indicators Research, Vol 103, no.3, pp357-377, 2011
Krishnan, T V, T Beebe and S Feng, "Long-term demand forecasting for oil-rigs," International Journal of Forecasting, 27, no. 4, 1160-1177, 2011
Ping Xiao, Chris Tang and Jochen Wirtz, "Optimizing referral reward programs under impression management considerations," European Journal of Operational Research, Vol. 215, 730-739, 2011
Doreen Kum and Yih Hwai Lee, “The Joint Effects of Advertising and Product Trial: A Source-monitoring Perspective,” Marketing Letters, Vol. 22, no. 3, 213-226, 2011
Jochen Wirtz, “How to deal with customer shakedowns,” Harvard Business Review, 89, no. 6, 45, 2011
Chu Junhong and Pradeep K. Chintagunta, “An Empirical Test of Warranty Theories in the US Server and Automobile Markets,” Journal of Marketing, 75, 75-92, 2011
Iris Hung and Aparna Labroo, “From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation,” Journal of Consumer Research, 37, no. 6, 1046-1064, 2011
Iris Hung and R S Wyer, "Shaping Consumer Imaginations: The Role of Self-focused Attention in Product Evaluations,” Journal of Marketing Research, 48, 2, 381-392, 2011
Dan King and Chris Janiszewski, “The Sources and Consequences of the Fluent Processing of Numbers,” Journal of Marketing Research, 48, 2, 327-347, 2011
Xiuping Li, Liyuan Wei, and Dilip Soman, "Sealing the Emotions Genie: The Effects of Physical Enclosure on Psychological Closure", Psychological Science, Vol. 21, 1047-1050, 2010
Lee Yih Hwai and Elison Lim, “When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion,” Journal of Marketing Research, 47, no. 6, 1151-1161, 2010
Jochen Wirtz and Janet R. McColl-Kennedy, “Opportunistic Customer Claiming During Service Recovery,” Journal of the Academy of Marketing Science, 38, no. 5, 654-675, 2010
Lim Wei Shi and Tan Soo Jiuan, "Outsourcing suppliers as downstream competitors: Biting the hand that feeds," European Journal of Operational Research, 203, no.2, 360-369, 2010
Mukhopadhyay Anirban and Yeung Catherine, "Building Character Effects of Lay Theories of Self-Control on the Selection of Products for Children," Journal of Marketing Research, 47, no. 2, 240-250, 2010.
Loizos Heracleous and Jochen Wirtz, “Singapore Airlines' Balancing Act: Asia’s Premier Carrier Successfully Executes a Dual Strategy,” Harvard Business Review, 88, no. 7/8, 145-149, 2010
Labroo, A., Lambotte, S., & Zhang, Yan, "The ‘‘Name-Ease’’ Effect and Its Dual Impact on Importance Judgments," Psychological Science, 20, no. 12, 1516-1522, 2009.
Lim Wei Shi, "Overselling in a competitive environment: Boon or bane?" Marketing Science, 28, no. 6, 1129-1143, 2009
Lee Yih Hwai and Qiu Cheng, "When Uncertaintly Brings Pleasure: The Role of Outcome Imageability and Mental Imagery," Journal of Consumer Research, 36, no. 4, 624-633, 2009.
Zhang, Yan, & Epley, N., Self-centered social exchange: Differential use of costs versus benefits in prosocial reciprocity," Journal of Personality and Social Psychology, Vol. 97, no. 5, 796-810, 2009.
Van, der Lans R., J.A. Cote, C.A. Cole, Leong Siew Meng, A. Schmidts, P.W. Henderson, C.A. Bluemelhuber, P.A. Bottomley, J.R. Doyle, A. Fedorikhin, M. Janakiraman, B. Ramaseshan and B.H. Schmidt, " Cross-National Logo Evaluation Analysis: An Individual-Level Approach," Marketing Science, 28, no. 5, 968-985, 2009
Lim Ai Cheng, Elison, Ang Swee Hoon, Lee Yih Hwai and Leong Siew Meng, "Processing Idioms in Advertising Discourse: Effects of Familarity, Phase Type, and Compositionality on Consumer Ad Response," Journal of Pragmatics, 41, no. 9, 1778-1793, 2009
Iris Hung and R S Wyer, "The impact of Differences in Perspective on the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial," Journal of Marketing Research, 46, no. 3, 421-434, 2009.
Chu Junhong and Pradeep Chintagunta, "Quantifying the Economic Value of Warranties in the U.S. Server Market," Marketing Science, 28, no. 1, 99-121, 2009
Lim Wei Shi and Tan Soo Jiuan, "Using brand equity to counter outsourcing opportunism: A game-theoretic approach," Marketing Letters, 20, no. 4, 369-383, 2009
Tambyah Siok Kuan, Tan Soo Jiuan and Kau Ah Keng, "The Quality of Life in Singapore," Social Indicators Research, 92, no. 2, 337-376, 2009.
Qiu Cheng, Lee Yih Hwai and Yeung Catherine, "Suppressing Feelings: A Double-edged Sword to Consumer Judgment and Choice," Journal of Consumer Psychology, 19, no. 3, 427-439, 2009.
Dan King and Chris Janiszewski, “Precision of the Anchor Influences the Amount of Adjustment,” Psychological Science, 19, 121-127, 2008
Hsee, C., Dube, J.P., & Zhang Yan, “A behavioral analysis of the Shanghai real estate market,” Journal of Marketing Research, 45, 133-144, 2008. (Lead Article)
Singh S, Dipak Jain and Trichy Krishnan, "Customer Loyalty Programs: Are they profitable?" Management Science, 54, no. 6, 1205-1211, 2008.
Chu Junhong, P Chintagunta and J C Cebollada, "A Comparison of Within household Price Sensitivity across Online and Offline Channels," Marketing Science, 27, no. 2, 283-299, 2008.
Cheng Qiu and Yeung Catherine, "Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?" Journal of Consumer Research, 34, no. 5, 657-669, 2008.
Li Xiuping, "The Effects of Appetitive Stimuli on Out of Domain Consumption Impatience," Journal of Consumer Research, 34, no. 5, 649-656, 2008.
Kim Kyeongheui, Meng Zhang and Li Xiuping, "Effects of Temporal and Social Distance on Consumer Evaluations," Journal of Consumer Research, 35, no. 4, 706-713, 2008.
Wyer, R S, Y Jiang and Iris Hung, "Further Consideration of Fundamental Issues in Visual and Verbal Information Processing: A Response to Commentaries," Journal of Consumer Psychology, 18, no. 4, 276-280, 2008.
Wyer, R S, Iris Hung and Y Jiang, "Visual and Verbal Processing Strategies in Consumer Comprehension and Judgment," Journal of Consumer Psychology, 18, no. 4, 244-257, 2008.
Iris Hung and R W Wyer, "The impact of implicit theories on responses to problem-solving print advertisements," Journal of Consumer Psychology, 18, no. 3, 223-235.
Leong Siew Meng, J A Cote, Ang Swee Hoon, Tan Soo Jiuan, K Jung, Kau Ah Keng, and C Pornpitakpan, "Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences," Journal of International Business Studies, 39, no. 6, 996-1009, 2008.
Lee Yih Hwai and Elison Lim, "What's funny and what's not: The moderating role of cultural orientation in ad humor," Journal of Advertising, 37, no. 2, 71-84, 2008.
Lim Wei Shi, J E Lee-Partridge and Tan Soo Jiuan, "Revenue implication of auction value in k-price sealed-bid auctions: An experimental study," Marketing Letters, 19, no. 1, 25-38, 2008.
Yeung Catherine and D Soman, "The Duration Heuristic," Journal of Consumer Research, 34, no. 3, 315-326, 2007.
Ho, TH, CF Camerer and Chong Juin Kuan, "Self-tuning Experience Weighted Attraction Learning in Games," Journal of Economic Theory, 133, no. 1, 177-198, 2007.
Chu Junhong, P Chintagunta and N Vilcassim, "Assessing the Economic Value of Distribution Channels-An Application to the PC Industry," Journal of Marketing Research, 44, no. 1, 29-41, 2007.
Lwin, M, Wirtz Jochen and J D Williams, "Consumer online privacy concerns and responses: A power-responsibility equilibrium perspective," Journal of the Academy of Marketing Science, 35, no. 4, 572-585, 2007.
Ang Swee Hoon, Leong Siew Meng and Lee Yih Hwai, "The Ad Creativity Cube: Conceptualization and Initial Validation," Journal of the Academy of Marketing Science, 35, no. 2, 220-232, 2007.
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